Advantages of Starting Up a Business

Advantages of Starting up a Business * Being your own Boss  Ã¢â‚¬â€œ you can make your own decisions, keep your own time and not have to answer to â€Å"The Boss† * Hard Work & Know How  Ã¢â‚¬â€œ If you are a hard worker and / or have immense industry know how, you may want to benefit from the long hours you do or the knowledge that you have acquired over time. * Financial Independence  Ã¢â‚¬â€œ One day, you may realise your dream of financial independence * Creative Freedom  Ã¢â‚¬â€œ no more restrictions, you can do what you like and have the freedom to work, design, create, build what you think is best – your way! Goodwill  Ã¢â‚¬â€œ you don't have to pay for it (as if your would if you were buying a business) – you get to build it * Location, Premises, Building Fitout  Ã¢â‚¬â€œ you get to choose it all * Staff  Ã¢â‚¬â€œ your not lumped with staff you don't want. You hire and train from scratch – your way * No Bad Name  Ã¢â‚¬â€œ a fresh bu siness, a fresh start. Your name has no bad history with suppliers or customers. If you buy a business, you may find some people just won't deal with the business because of past dealings * Business Image  Ã¢â‚¬â€œ you create the business image you want. Your way. Disadvantages of starting your own small or medium business can include: * Cash Flow  Ã¢â‚¬â€œ your business may not have a positive cash flow for two years – how are you going to cover that? * Competitors  Ã¢â‚¬â€œ you may invest all this time, money and effort into your business and a large competitor targets your customers and offers them a similar product / service at below your cost – until your business has failed. While this may be anti – competitive and contravene sections of  The Trade Practices Act 1974, it may be too late for your business * Homework  Ã¢â‚¬â€œ have you done it? You may do it all and then find when you are all set up, that something from left field becomes apparent and significantly alters the outlook of your business * History  Ã¢â‚¬â€œ If you buy a business, you are buying something. You are buying history of the business trading, you have staff in place, equipment and premises in place, customers ringing in with orders on your first Monday morning. If you start a business, you have no history. Everything must be generated from scratch. * Married to the Business  Ã¢â‚¬â€œ this is a common hrase from small business owners. It basically means, your hours of work and level of commitment is such that you cannot take a holiday, your business is always with you (day, nights ; weekends) and basically your neck is on the line. You can't just throw the keys back and give it all away if it gets too hard! * Suppliers  Ã¢â‚¬â€œ Suppliers may not extend you credit as your business has no history, so you may have to pay upfront for your goods, and you may not collect money from your customers for those goods for 90 – 120 days. This is very detrimental to cash flow. Can you sustain this? Have you factored it into your budget? * Family  Ã¢â‚¬â€œ is your family situation such that you can undertake this huge venture of starting a small business from scratch? Think carefully about starting a business from scratch. It often means a huge sacrifice with no guarantee of reward. Your current employed situation may actually be a better position than starting a small business. Good luck, in whatever you may decide. Please think about the advantages and disadvantages of starting a small business. Our list above is only a starting point, each situation will be different. If you are seriously considering starting a small business, Rogerson Kenny Business Accountants offer a free initial consultation, so you can discuss with us your ideas! Advantages and disadvantages of buying an existing business Advantages * Some of the groundwork to get the business up and running will have been done. * It may be easier to obtain finance as the business will have a proven track record. * A market for the product or service will have already been demonstrated. There may be established customers, a reliable income, a reputation to capitalise and build on and a useful network of contacts. * A business plan and marketing method should already be in place. * Existing employees should have experience you can draw on. * Many of the problems will have been discovered and solved already. Disadvantages * You often need to invest a large amount up front, and will also have to budget for professional fe es for solicitors, surveyors, accountants etc. * You will probably also need several months' worth of working capital to ssist with cashflow. * If the business has been neglected you may need to invest quite a bit more on top of the purchase price to give it the best chance of success. * You may need to honour or renegotiate any outstanding contracts the previous owner leaves in place. * You also need to consider why the current owner is selling up and how this might impact the business and your taking it over. * It's possible current staff may not be happy with a new boss, or the business might have been run badly and staff morale may be low. Advantages and disadvantages of franchising Advantages * Your business is based on a  proven idea. You can check how successful other franchises are before committing yourself. * You can use a recognised  brand name  and  trade marks. You benefit from any advertising or promotion by the owner of the franchise – the ‘franchisor'. * The franchisor gives you  support  Ã¢â‚¬â€œ usually including training, help setting up the business, a manual telling you how to run the business and ongoing advice. * You usually have  exclusive rights  in your territory. The franchisor won't sell any other franchises in the same territory. Financing  the business may be easier. Banks are sometimes more likely to lend money to buy a franchise with a good reputation. * You can benefit from communicating and sharing ideas with, and receiving support from, other franchisees in the network. * Relationships with  suppliers  have already been established. Disadvantages * Costs  may be higher than you expect. As well a s the initial costs of buying the franchise, you pay continuing management service fees and you may have to agree to buy products from the franchisor. The franchise agreement usually includes  restrictionson how you can run the business. You might not be able to make changes to suit your local market. * The franchisor might go  out of business. * Other franchisees could give the brand a  bad reputation, so the recruitment process needs to be thorough * You may find it difficult to  sell  your franchise – you can only sell it to someone approved by the franchisor. * All profits (a percentage of sales) are usually shared with the franchisor.

Building a New Supply Chain

The background of the case is that a company performs garbage pickup from construction sites. Often the construction site wants them to leave a bin there or sometimes they simply pile up the garbage and the company's employees load the material into the garbage truck. Typically a truck full of garbage at the depot costs $200 per truck to empty. The company charges $350 per load, so there is little profit especially when taking overhead into account (labor and the cost of the truck).The owner wonders how other companies seem to be making so much money. One day he owner finds a lot of old refrigerators and metal fencing at one of the pickup locations. He has heard that there are some companies that pick this up for free and resell the material to companies looking for scrap metal. Being entrepreneurial and worried about his business, he investigates. He finds that he is able to make an additional $200 per shipment of scrap metal, making his new profit $550 per load!He gets excited and starts to think about what other opportunities may be out there with similar reverse supply chains. Some additional problems that this company have are elated to what its profit really is for each of its transactions, what challenges this company would have to look at alternative materials and markets and what the current competition is for his company's type of business and lastly what approaches this company should take to ensure it was successful.Cause – The main cause behind many of these questions the company is asking itself and problems that it is currently having with profitability lay in the appearance that the company has not built itself a good business plan for any step of the company. A business plan helps outline what you need to start a business, but it also helps you prepare for your future and any issues along the way. Your business plan should clarify why you exist, who your customers are, what products or services you provide, how you plan to create and del iver your products or services, and where your business is going.It looks like the owner has started the company with only a small idea of what is possible within their industry scope and has not thought through all the steps that they should take on in order to be a marketable, profitable and long lasting company. Little thought has gone into who the customers are, what equipment is required, what process would be the most profitable and how to market themselves to the correct customer base. The whole business is based on a reverse logistics model and inserting themselves into this construction supply chain as the provider of reverse logistics systems to their construction customers.It is astounding to see that the owner has not fully considered how to best provide benefit to their clients and maximize their profitability through these services. To hear that the owner has heard that some companies† pick up materials for free and resell them clearly shows that the company has not identified the biggest opportunity for profitability in this type of business. Stating that their new profit could also be $550 per load is also strange in that there appears to be very little understanding of accounting related to determining profitability and cost of overheads.Based on the example provided, any revenues would have expenses of the cost of the truck (including initial purchase, fuel and any maintenance), the cost of the person driving the truck, the cost of the arson piling the garbage into the truck (if this service is required) and the cost paid at the depot for disposal. There can be further costs related to equipment or training required for their people to be on a construction site including Personnel Protective Equipment and any certifications required to handle waste.Many of these elements would be considered if the company took the time to consider what the actual business plan for the company is and whether this would lead to a profitable organization. Analysis – When looking at the market space that this company is attempting to play in, the following information shows that there indeed is a market for these services. Within the industry there is a name for the materials that are left over at a construction, renovation of demolition site. These items are called construction & demolition materials (C&D).The most common materials are concrete, wood, drywall, asphalt shingles, asphalt pavement, metal and cardboard. These materials typically make up 70 to 95 percent of the discarded material at a residential or commercial site. In the past these items were often discarded but are actually liable commodities that can be recycled into new products or used in many new ways. When perceived as waste, disposal of C&D materials is often viewed as simply part of the cost of doing business, and recycling and reusing these materials are sometimes overlooked as management options.Recycling can benefit a construction business's bottom lin e, it benefits the environment and a construction company's recycle policy can be a contributing factor to them being awarded a project. Concrete can be recycled into many markets that currently use crushed stone. Because concrete is commonly recycled, numerous concrete recycling facilities exist across the country. Asphalt pavement is heavily recycled currently and is commonly crushed and recycled back into asphalt, either in-place or at a hot-mix asphalt plant.Asphalt shingles can also be ground and recycled into hot-mix asphalt. Clean, untreated wood can be re-milled into lumber or chipped or ground and used to make engineered board, boiler fuel and mulch. Common metals found at a construction, demolition or renovation site include steel, aluminum, and copper. Construction sites frequently generate large amounts of cardboard waste when new appliances and materials are delivered to the site in cardboard boxes. Markets are well-established for metals and cardboard.Local metal scrap yards or recyclers that accept these materials are likely easily accessible. Gypsum in drywall can be removed and recycled into many markets that commonly use gypsum, including new drywall manufacture, cement manufacture and agriculture. All of these items should be materials the owner should investigate as to whether the local construction sites are enervating these materials and whether there are local resources available to buy and recycle these materials from construction companies or the pickup company.Another factor to review is whether recyclers accept mixed loads of materials, or if it is more profitable to separate the materials, which can be done onsite by placing the materials in separate boxes or piles. When developing a business plan, an important first step is to look for the local resources currently available. Contact local and provincial waste regulators and learn what is and is not permissible to recycle. Many rabbinical or local officials have lists of local recy clers and their locations that they can share with you.These local recyclers should be contacted to determine what they take and what these conditions of payment are. They may also be able to share guidance for best recycling practices in your area. It is also possible to research local waste haulers through this method to better determine the level of competition there is for the types of garbage pickup services that they provide. One key factor within the market space for recycling materials is the importance of these recycling orgasm to today's construction environment.There is increased interest in constructing green buildings and this has generated more interest in recycling C materials. Providing knowledge of how to recycle C materials can make a company a vital asset to a green building project. The most common method of green building certification in North America is through the Green Building Council. The Council's Leadership in Energy and Environmental Design (LED) certif ication process requires that the building attain points for various green attributes, including energy savings, trials usage, indoor environmental quality and efficient water usage.Certification is granted during the construction phase. Points are given for reusing materials, using materials with recycled content and recycling the waste that is produced at the construction site. Different levels of certification can be attained depending on the number of points the building gains. Even if LED certification is not the goal of the building owner, committing to recycling a certain percentage of the materials generated at a Jobless can be a great marketing tool and can give a construction company an edge over its competition.Since green building certification grants points based on recycled amounts, implementing a tracking system will aid companies in attaining LED points for recycling. Some contractors have their waste haulers report the amount of material that is currently disposed a nd recycled from their construction sites. That way, contractors can evaluate how they can increase the amount of material that is recycled from each site.Another example of how a company can differentiate themselves in this space is by providing services that eliminate the need for transporting and disposing of materials by recycling onsite. For example, waste concrete can be ground and used as fill, and clean wood, drywall, and cardboard can be ground and used onsite as a soil amendment. New, smaller, portable grinders can be relatively inexpensive and safe to use at Jobless. Some of these machines can be hitched to pickup trucks, while others are attachments for excavators.Some challenges when looking at all of these options are related to having the appropriate equipment for providing the potential services demanded by the customer base. There can be significant overhead costs attached to these equipment purchases. Availability and cost of labor will also be a key factor in deci sions. If the appropriate research is not done up front, including discussions with the potential customer base, investments can be made in equipment and people that does not drive the revenue to cover the costs.Before Jumping into a specific market area or activity, the owner must ensure that the demand is there. Solution – The owner of this garbage pickup company needs to wake up and do his research with a goal to developing a complete business plan. Currently the owner is thinking of only kicking up garbage from construction sites and disposing them, which does indeed save the construction company these reverse logistics efforts, but clearly misses out on the big picture of what is possible in this service space.The customer base which is construction companies, are being driven very heavily toward recycling their materials for various reasons. They can reduce their hauling and disposal costs by keeping valuable C&D materials out of landfills. The substitution of recycled C&D materials in place of virgin materials in new products and processes results in substantial energy savings and greenhouse gas reduction. Recycling C&D materials equates to green building points.As green building becomes increasingly popular, proven knowledge about the benefits of green building-?and green building practices-?is likely to boost construction business, since many customers are now looking for this service. Using recycled materials in new structures and recycling C&D materials produced during construction can help you achieve the LED certification that construction company customers want. All of this leads to a very strong potential market for the services that a garbage pickup company can provide.The company can offer sorting of the products on the site, the company could offer onsite recycling, the company can ensure that they track the materials so that their customers can obtain the maximum lead points and market themselves as a green construction company. The p ickup company can also very finely determine what their charge should be to the construction company based on their knowledge of what the recycling company will pay for materials. This can allow them to maximize profit while remaining at an appropriate marketable cost to the construction companies.They could provide flexible, scalable services at the appropriate cost. The owner needs to talk to the customer base and find the niches that will allow them to compete. Work through the business plan, identify what they can afford to invest in, develop the relationships with customers and clients, market themselves appropriately and then work the plan. There is little question that reverse logistics is a growing concern in the construction industry when it comes to C&D materials. The market is there for garbage pickup companies who can show the greatest value.

12 Angry Men- Group Analysis with Comparisons to Business

Paper 2 Group Dynamics is clearly one of the key elements in ’12 Angry Men’, seeing that the entire movie is based on group decision making. In order for decisions to be made within a team, the members must communicate with each other and successfully work together. The realities of work are an obvious theme from the very beginning. Conflict between team members is an important factor to the plot of the movie as discussions and arguments take place over the jury’s decision.The fact that one man’s beliefs affect the decision of the entire group leads to stress and anger among his fellow members, something extremely common in the business world. In order for a group to be professionally formed, it must go through a number of stages. These can be related to Tuckman and Jensons 5 stage model on group development. This is based on 5 key stages, forming, storming, norming, performing and adjourning. In the forming stage, concerns and a desire for structure take over.This was present as they entered the jury room, a group of individuals with personal opinions and ideas as to what happened as opposed to an already functional group. One jury member appears to take charge as a chairperson to the others, providing leadership and ideas as to how they should proceed. Clearly all the members were not yet comfortable enough to voice their opinions at this stage and initiative was necessary from someone in order for the group to proceed.The storming process took place as the jury members quarrelled and argued over each other’s votes and opinions. They were each allowed to be heard, thus allowing them to gain perspective on other people’s ideas and voicing concerns over these. No group works successfully from the very beginning. The storming process is important as roles within the groups are defined and members can begin to give ideas as to how to proceed, or in the case of the jury, ideas as to what happened. In the norming stage, the group has become effective.Members are now working together towards the ultimate goal. Although conflicts are still occurring, and sides are taken, the team is ultimately working as one group. This was evident throughout the movie, although not as clearly as would be seen in a business type working environment. Because of the strong opposing opinions of both sides, (Guilty and Not Guilty) more conflict than teamwork was visible. However this conflict was ultimately the foundation of teamwork within that particular group.By arguing and voicing opinions, people were influenced to change their ideas and expand on any existing ideas, similar to a product development process. As more previously unrecognised details of the case were unfolded by the original juror to vote not guilty, more of the jury begin to change their votes, thus allowing a previously condemned idea to expand. Comparisons could be made to brainstorming, where one person’s idea can be built on by another.

Discuss how federal policies towards band government (Aboriginal Essay

Discuss how federal policies towards band government (Aboriginal Band's) have changed over time, especially during the 20th c - Essay Example Apparently, it is evident that the development of the Indian status has sidelined the recognition of communities that were historically identified as aboriginals from their rightful status. This status may be considered essential to the identification of an individual, however it does not carry the main concerns centred along the governance if the aboriginal bands. Evaluation There exists an overwhelming list of aboriginals in the records of Canada. The subsequent treatment accorded to these individuals formulates the centre of attention that accords its evaluation. However, the first concern that calls for address is the interference if the federal government tone the running of the policies adopted by the aboriginals developed programs. Such programs are developed at the central governance level. The general contribution imposed by this perception is that the central government constantly fails to allocate sufficient funds that are necessitated in the realization of policies adopte d towards the favour of the aboriginals and other ancient groups. An evaluation on the performance of the aboriginal programs initiated at the lower governance levels seems to be fully out of existence. This includes policies that seek to ensure political, social and economical stability of these individuals in the nation. Evaluations of the policies that can be identified at the regional government level are identified at the commencement of the late phase of the 20th century. This century had witnessed the developed of the Indiana act that sought to identify and address the challenges experiences by the members of various aboriginal bands in the nation. Apparently, there exists a differing perception on the contribution of the governing authority towards the realization of these policies. The chief question is centred on the exact input that should be pegged to the execution of the authorities, especially the central government. Initially, the central government was tasked with th e role of ensuring that the regional governance access funds to support various aboriginal programs. Unfortunately, hiccups in logistics and delivery of services marred the whole process. Apparently, the bureaucracies of accessing the funds designated for the funding of aboriginal programs had proved to a rather cumbersome effort. This implied that there desired a need to establish a new set of instruction upon which the realization of the aboriginal programs can be ascertained. This may be described as the fuelling factor that has promoted the development and the subsequent adoption of various legislation that seek strengthen the Indiana Act. Several new assumptions have been enlisted into the act. The central concern has been the diversity of the act in terms of covering the stretching needs of the aboriginal community. The central challenges that were first addressed by the evaluation team include the quantification of the groups that fall under this category. Apparently, some co mmunities shared the perception that their constitutional and national privileges were challenged upon the failure of their inclusion in the list of the recognized members of the aboriginal community. The intense efforts of enlisting all the communities that are interlinked under the aboriginal recognition bracket has been placed in consideration all along. The previous century has witnessed increased

Outside activity at the Central Virginia Food Bank Assignment

Outside activity at the Central Virginia Food Bank - Assignment Example There has been a huge misconception that only people from the third world countries are faced with hunger. As a result, most charitable organizations have focused their efforts on providing food to those people faced with hunger in the third world countries. While this is a noble gesture, it leaves Americans who are faced with hunger, with no or little support putting them at a higher risk of facing hunger. Research has also shown that despite the United States being the wealthiest nation in the world a huge number of people still struggle to put food on their table. Unlike other countries, hunger in the United States is not caused by lack of food, but rather high poverty rates (Bread.org). While the government has attempted to solve this hunger menace through national nutrition programs, more needs to be done to address this issue. This is one of the main reasons, why I chose to undertake my outside project in the central Virginia food bank. I realized that we all have a role to play in making sure that no American dies of hunger. We all need to come together to fight this hunger issue. In the state of Virginia, at least one million people face hunger this about 10% of the entire population (Bread.org). The central Virginia food bank is a program that is run by the Feed More organization. The program runs through 31 counties among them five cities in the state of Virginia. Currently, the Feed More organization covers about a third of the state. The main aim of this program is to make sure that they provide hunger solutions to the people who are faced with hunger in the state of Virginia. With the help of other non-profit organizations, churches, business, the public and other organizations the feed more program via the central Virginia food bank brings hunger relief by acquiring and distributing food to people faced with hunger. The central Virginia food bank has been able to distribute over 21 million pounds of food since

Little Albert and Classical Conditioning Essay Example | Topics and Well Written Essays - 500 words

Little Albert and Classical Conditioning - Essay Example Conditioned emotional responses as defined by Coon and Mitterer (2010) are learned emotional reactions to previously neutral stimuli (p. 232). An example of this are phobias, which psychologists believe began as conditioned emotional responses. During the time of Watson and Rayner (1920) who conducted the study entitled, Conditioned Emotional Reactions, different assumptions have been proposed in concerning the likelihood of conditioning diverse types of emotional response; however, exact experimental evidence in aid of such view is missing. It was recommended previously that in infancy the fundamental emotional reaction models are not many, comprising so far as perceived of fear, rage and love, then there must be several uncomplicated ways by means of which the range of stimuli which can bring forth these emotions and their compounds are highly amplified, or else, intricacy in adult response could not be accounted for (Watson & Rayner, 1920). Watson and Rayner (1920) though without adequate experimental evidence, enhanced the perspective that this variety was augmented by means of trained impulse aspects. It was recommended that the first home life of the child endows a laboratory setting for creating conditioned emotiona l responses. With this premise, Watson and Rayner (1920) put the whole matter into an experimental test. Watson and Rayner (1920) used the subject named Albert who was reared almost from birth in a hospital environment; his mother was a wet nurse in the Harriet Lane Home for Invalid Children. Alberts life was typical, he was fit from birth and one of the best developed youngsters ever brought to the hospital, weighing twenty-one pounds at nine months of age. He was impassive and inexpressive. His stability was one of the major reasons for utilizing him as a subject in their test as emphasized by Watson and Rayner (1920) for they felt that they could cause him reasonably little harm in performing such experiments. Watson

Global warming proposing solutions essay Example | Topics and Well Written Essays - 750 words

Global warming proposing solutions - Essay Example Air pollution is the basic cause of global warming. The air has been enormously polluted by the smoke escaping from chimneys, and the burning of fuels in automobiles. Man made causes are the biggest contributors of the global warming. Fuels made from such organic materials as oil and coal are called as fossil fuels. When they are burnt, fossil fuels give off gases rich in carbon content. These gases are known as greenhouse gases. These gases include but are not limited to carbon dioxide (CO2), methane (CH4) and nitrous oxide (NO). The methane present in ground is collected along with the oil or coal that is extracted from ground. Population is another major cause of increase in global warming. More people require more vehicles. Thus, more vehicles are on the roads to burn the fossil fuels and generate methane and carbon dioxide. Also, the residue of animals that is often dumped into barren lands or even farms is rich in methane. To accommodate the food related needs of the growing po pulation, more cattle are kept because they are the fundamental source of food and dairy products for humans. Their manure is also rich in methane. Even if people become very prudent in their activities and use of things in every day life, they would still give rise to global warming because all living animals and humans inhale oxygen and exhale carbon dioxide. Humans replace the oxygen in atmosphere with carbon dioxide, and cause global warming. In fact, humans not only replace atmospheric oxygen with carbon dioxide, but also eradicate the fundamental source of oxygen. Millions of trees are cut every year to accommodate the needs of humans. People require wood to construct homes and make things of everyday use. Trees have to be cut in order to gain wood which cuts short the source of oxygen in the atmosphere. Thus, humans are making every effort they can to increase the content of carbon dioxide in the atmosphere and in turn, increase the global warming. Global warming is causing a lot of problems. With the increase in temperature, more and more glaciers are melting away every year and this water pours into rivers and seas. The resulting increase in the sea level is the main cause of the frequent and severe hurricanes, cyclones and tsunamis. The rise in temperature of water on the surface of sea facilitates in the building up of tsunamis. Natural disasters have blanketed the world in the recent years. Every year, many areas are flooded with water which is a potential threat to the life of animals and humans. Many people lose their lives in tsunamis. Glaciers that are melting away are depriving many animal species of their habitat. Glaciers are the primary source of food and shelter for polar bears. The rate at which glaciers are melting away presently will soon make the polar bears extinct from Earth completely. Also, thousands of cattle are drowned in floods whenever they occur. In addition to that, many people die of severe heat in the summer season every y ear because every summer season is getting much hotter than the preceding one. Air pollution has made people acquire many diseases. Thus, global warming is a big threat to life on Earth in many ways. Owing to the dangers associated with the rising temperature on Earth, there is dire need to take such measures that would reduce global warming. In order to control global warming, things of everyday use should be recycled and reused. The reliance on oil and coal should be minimized. Use of HVAC should be minimiz

Hosting the World Cup Essay Example | Topics and Well Written Essays - 500 words

Hosting the World Cup - Essay Example The World Cup Finals is the most widely-viewed sporting event in the world, with an estimated 715.1 million people watching the 2006 tournament final.[1] With the rising popularity of the FIFA World Cup, fan clubs are being formed, merchandise carrying the popular team's logos is being sold like hot cakes, discussions among sports lovers and children too is centered around the World Cup. As to hosting the World Cup, from 1958 to 1998, since countries from America and Europe had the maximum participation till recently, to avoid controversies, each continent was allowed to host an alternate event. Now, however, FIFA's Executive Committee decides the country which gets to host the game, depending on the members' votes. The popularity of the game has spread world wide, including Asian and African countries. The 2002 World Cup was jointly hosted by Japan and South Korea. This was the first time in its history that it was held in Asia and two countries hosted it jointly. Needless to say, the popularity of the World Cup is growing by the day. Not only football lovers, but intellectuals, housewives and children, irrespective of their age or nationality are interested in the game. With the world becoming a global village, fans are not restricted to any one country. There are fans of the Italian team all over America, Asia and Africa.

Qestions related to Public Sector Managemnt Assignment

Qestions related to Public Sector Managemnt - Assignment Example However, as the complexity of society grew, the state found itself in a situation in which it was increasingly required to engage in a litany of different social services. The evolution that Ian Chaston defines is one that is contingent upon a state that found itself increasingly involved in the lives of its citizens. However, rather than understanding this as a process that was not directed or focused, Chaston points the reader to the understanding that the ability to vote and the democratic process itself was one of the guiding mechanisms through which a degree of socialism came to be represented throughout society. Depending on the nation that is analyzed, the degree of socialism that exists within Western governments varies; however, it is broadly accepted that the state should have a direct level of impact with regards to the degree and extent of social services and representative safety net that exists for the unfortunate poor within the society. Coming to the realization that the entire society was predicated upon the strength of its middle class, the degree and extent to which government involvement could support this middle class and develop into a degree of further profitability was one of the main determinants that policymakers viewed with respect to redefining social integration throughout the years. 2.Per Bao et.al. "Beyond New Public Governance; A Value - Based Global Framework for Performance Management" What are the basic characteristics of "New Public Management" (NPM) and of "New Public Governance" (NPG) which has emerged in response to the limitations of NPM? Answered According to Bao et al. â€Å"Beyond New Public Governance: A Value-Based Global Framework for Performance Management†, and new Public management is a term that can most broadly be understood as denoting a range of government policies that work to

History of Kiribati Culture Research Paper Example | Topics and Well Written Essays - 1000 words

History of Kiribati Culture - Research Paper Example The essay "History of Kiribati Culture" analyzes the culture of the country Kiribati, the factors that influenced on eating habits and choice of food. The country was originally called the Gilbert Islands when it was still under British rule. The local natives, later on, joined Kiribati from the name â€Å"Gilbert†. Today, the country has a population of slightly over 100,000 (U.S Department of State, 2012). The majority of the island’s inhabitants are of the Kiribati descent, and they practice Micronesian culture. It is believed that the first inhabitants of the islands arrived there more than three thousand years ago. Later on Samoans, Togoans and Fijians invaded the islands and brought with them elements of Polynesian and Melanesian culture into the area through intermarriages. British explorers, however, discovered the island much later during the 18th century. The islands were named after one of the two British explorers, Gilbert. More islands were later found to the north, and these took the name ‘Marshalls’ after the second explorer. One resoundingly unique element in the Kiribati culture is the free-spirited nature of daily activities unconstrained by time pressures. In Kiribati, life takes on a pace that is natural and unperturbed about the future. Most economic practices aim to sustain the daily livelihood of families and the community in general. Communal, social events also take on a prominent role in the people’s lives. Some of these communal, social events are dances and martial arts contests.

Compensation And Benefit Problems At United Aryan- Kenya Research Paper

Compensation And Benefit Problems At United Aryan- Kenya - Research Paper Example Findings in this report are products of research in the United Aryan Company based in Kenya. The researchers carried out fifteen telephone interviews among employees occupying senior positions in branches in Kenya. These were managers with senior decision-making authority. The branches employees many people from five hundred to ten thousand.The interview covered local citizens as well as those working as expatriates. All the branches specialize in the manufacture of all types of clothes for export. Markets are broad and include countries in Europe, Asia, and others in the American continent. Researchers also prepared questionnaires and handed them to line managers and supervisors. One thousand two hundred copies with positive responses coming from nine hundred and ninety-six pamphlets.The focus of the interview was getting their views on their salaries and other benefits, challenges emanating from the company remuneration system, areas with potential benefits they consider best in th e company compensation scheme. The first of the challenges United Aryan-Kenya is facing is developing a strategy reminiscent with global benefit standards. The strategy should meet different needs of employees as applied in other companies with employees from various cultural setups. Trading in the international market provides United Aryan-Kenya with multiple opportunities for growth. The size of the workforce in the international market can be bigger than the one at in the local market depending on the performance of the company.

Approaces in normative ethics Essay Example for Free

Approaces in normative ethics Essay There are three major approaces in normative ethics including virtue ethics, deontological ethics, and utilitarianism. This paper is going to compare the similarities and differences between virtue theory, utilitarianism, and deontological ethics. It will include a description of the differences in how each theory addresses ethics and morality and it will also discuss an experience to explain the relationship between virtue, values, and moral concepts as they relate to one of the three theories. Differences In How These Theories Address Ethics and Morality Virtue ethics, deontological ethics, and utilitarianism are the three major approaches in normative ethics. Virtue ethics emphasizes the virtues, or moral character, while deontology emphasizes duties or rules, and utilitarianism emphasizes the consequences of actions. Virtue ethics is also called agent-based or character ethics. According to Boylan (2009), when using the virtue ethics approach, one should take the viewpoint that in living their life they should try to cultivate excellence in all that they do. It encourages people to develop their character as the basis for the good life. Utilitarianism is a form of consequentialism, meaning that the moral worth of an action is determined by its outcome. Utilitarianism suggests that an action is morally right when that action produces more total utility for the group than any other alternative (Boylan, 2009). Deontological ethics judges the morality of an action based on the actions adherence to a rule or rules. This form of ethics uses rules and duties to determine what is â€Å"right†. Deontological ethics is opposed to consequentialism. Deontology maintains the wrongness of actions resides in the kind of action that it is, rather than the consequences it brings about. A deontologist, for example, would find the act of killing an innocent man wrong simply because it is the killing of an innocent man. A consequentialist might find this action wrong because it deprives someone of future happiness and causes grief to a family. Virtues, Values, and Moral Concepts For individuals who follow the deontology theory, they must apply obligations and rules to their personal conduct. An individuals obligation is to make sure they pay their bills. This helps them to support their family, which is an obligation to people who accept this kind of lifestyle. Some individuals accept not to follow this path in life. A person could easily look at an electric bill and throw it off to the side, and instead, take the money and gamble it away. This would not be the case for a deontologist. A deontologist follows their obligations. A person who follows the theory of a deontology also has to think about virtue, value, and moral concepts. There really is no way to separate the three, as they all play into the same hand. When confronted with a moral or ethical dilemma, virtue, value, and moral concepts all play a part in an individuals thinking process. Conclusion There are three major approaches in normative ethics: virtue ethics, utilitarianism, and deontology. All of these theories are used by mankind to determine what is â€Å"right† and what is â€Å"wrong†. Whatever theory an individual accepts to use as their guide, it is important to accept one of these theories in an effort to help ourselves and mankind. References Boylan, M. (2009). Basic ethics (2nd ed.). Upper Saddle River, NJ: Prentice Hall. Hursthouse, R. (2010). Virtue Ethics. The Stanford Encyclopedia of Philosophy (Winter 2010 Edition). Retrieved from http://plato.stanford.edu/cgi-bin/encyclopedia/archinfo.cgi?entry=ethics-virtue

Range Brands General Target Market Description

Range Brands General Target Market Description Firstly, a brief situational analysis will be given. A short background of the company and a description of the current performance of the enterprise will be provided, before considering the performance of the company ¿Ã‚ ½s closest competitors, current trends and emerging segments in the market followed by a description of the current and desired positioning of Tissot. The poor relative performance and stagnant market share of the company provides the main rational for developing a new marketing strategy for Tissot, aimed at creating a stronger differentiation and more distinctive image for the brand. Secondly, the marketing and communication objectives of the campaign will be stated, before outlining the strategy for the campaign. The aim is to reposition Tissot as  ¿Ã‚ ½sporty, elegant and feminine ¿Ã‚ ½ through a re-launch campaign, using an integrated advertising, direct mail, point-of-sale, PR and sponsorship strategy focusing on the themes social responsibility and creativity. The target markets for the campaign will be 22-35 year old AB working women, as well as the company ¿Ã‚ ½s current and potential new distributors. Finally the report conclude with, details of the campaign outlining the control measures that will be used in the evaluation-phase of the campaign. Contents 1.0 Introduction 4 2.0 Company/ Group History and products. 5 2.1 History 5 2.2 Swatch Group Product range 5 3.0 Investigation and analysis 9 3.1 Overview of the UK Market 9 3.2 PESTLE Analysis. 10 3.3 Situational analysis (SWOT) 11 3.4 Differential advantage/ Competitive edge (USP) 12 3.5 Current product range of Tissot 12 4.0 Recommendations 14 4.1 Segmentation Targeting Positioning (STP) 14 4.1.1 Market Segmentation 14 4.2 Marketing objectives and goals (SMART) 16 4.2.1 Marketing Objectives 17 4.2.2 Strategy 17 4.2.3 Target market 17 4.3 Desired Positioning 17 18 4.4 Marketing strategies and programmes (4P ¿Ã‚ ½s) 18 5.0 Conclusion 21 5.1 Evaluation 21 6.0 Reference and Bibliography 21 1.0 Introduction The watches and jewellery market has not been immune to the economic climate and the whole industry suffered in late 2008 and in 2009 as consumer confidence fell and people became more cautious about their spending (Europa Star October, 2010). But on the other hand according to Europa Star report market dynamics such as shifting consumer attitudes has led to a substantial increase in demand, and this trend is expected to continue also in the coming years. According to Europa Star (2010) strong watch groups such as Swatch group, LVMH and Richemont have weathered the storm and have become even stronger. This is evident from the triumphant profit announcements from the Swatch Group, LVMH, and Richemont. In a growing and crowded market, luxury watch manufacturer Swatch group has experienced stagnant sales and a stable market share. The focus of this report will therefore to be outline the current market dynamics and recommend a viable new marketing strategy for Swatch group especially emphasizing on its Tisot Brand. Primarily, a brief situational analysis will be given. A short background of the company and a description of its brands and the current performance of the group will be provided, followed by the analysis of company ¿Ã‚ ½s closest competitors. Further, investigation of company ¿Ã‚ ½s external and internal environment will be followed. After investigating its environment, a detail recommendation for its marketing strategy highlighting key current trends and emerging segments in the market, followed by a description of the current and desired positioning of the brand will be provided. Finally the report will conclude with a summary of the key findings and recommendations. 2.0 Company/ Group History and products. 2.1 History The Swatch Group Ltd. is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components. It produces nearly all of the components necessary to manufacture the watches sold under its 19 watch brands and the multi-brand Tourbillon retail label, as well as the entire Swiss watchmaking industry. In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector. Tissot Brand. Founded in 1853 at Le Locle, the birthplace of Swiss watch making, the Tissot brand is proud to have developed a strong tradition of quality and innovative Swiss watches. The brand is available in over 150 countries. 2.2 Swatch Group Product range Table 1.1 Swatch Group Product Range Range Brands General Target Market Description Prestige and Luxury Range Breguet, Blancpain, Glash ¿Ã‚ ½tte Original, Jaquet Droz, L ¿Ã‚ ½on Hatot, Omega and Tiffany Each of them originates strength and prestige from its own exclusive history, and reinvents components ¿Ã‚ ½ with high-end and supreme excellence targeting for the very highest end of the market. High Range Longines, Rado and Union Glash ¿Ã‚ ½tte Wide series of sophisticated watches placed at the top end of the market. They are characterized by their pioneering spirit, their technological revolution and their considerable involvement in sport and design. Middle Range Tissot, ck watch jewelry, Balmain, Certina, Mido and Hamilton Their extremely keen intelligence of current events  ¿Ã‚ ½ fashion, sport and culture  ¿Ã‚ ½ which is reflected in the definition of their high-quality products, gives them a very high profile in the mid-range market. They practically always occupy the leadership position in their different market niches. The unique characteristics of each brand are reflected in the models that make up its range. Basic Range Swatch and Flik Flak. Two extremes. Swatch on one hand, the most visible of the Swatch Group ¿Ã‚ ½s 19 brands and the most famous plastic watch in the world; and Flik Flak on the other, exclusively reserved for children. Stood in the lowest price segment. The range is consequently immense and aimed at everyone. Private Label Endura Group makes all its expertise available to third-party clients who are not active in the watch making industry, manufacture exclusive for special events, sports etc. providing them with watches that perfectly capture and replicate their image. Source:www.swatchgroup.com Based on the above table the main focus of this report will be the mid-range market, where Tissot brand is positioned. Thus it is important firstly to identify it ¿Ã‚ ½s direct or in this case its internal competitors. The following table describes its internal competitors. Table 1.2 Internal competitors Position: Innovators by tradition the first anti-magnetic watch in 1930; Astrolon, the first watch with a plastic casing in 1971; Rock watch, the first watch with a casing made of alpine granite in 1985, followed by Pearl watch, the first watch with a mother-of-pearl casing in 1986, then Wood watch, the first watch with a casing made of wood in 1987. In 1996, Tissot launched its first autoquartz models with 6-day autonomy and then, in 2001, its famous T-Touch models with seven additional functions activated by touching the watch ¿Ã‚ ½s crystal. Tissot has also built its reputation on an incomparable style and elegance. People the world over recognize the dynamic that has presided over the brand ¿Ã‚ ½s destiny for more than 150 years. Its deep involvement in sport, its role as Official Chronometer at top-level national, trans-national and global events Position: Absolute, contemporary The US designer Calvin Klein and the Swatch Group pooled their formidable talent in 1997 to create cK watch, a watch brand with graphic lines that are striking, refined and contemporary. A new and inimitable type of watch, a fashion accessory watch. Today, over 200 different Swiss-made models designed for men as well as women adorn storefronts in more than 60 countries. Characterized by its essential sexy image that translates refined lines and numerous metal surfaces into sensual curves. Position: A world of elegance From 1987 to 1995, Balmain watches were manufactured under exclusive license by the Swatch Group, which supplied its immense expertise and state-of-the-art watchmaking technology to the brand and the Parisian fashion house founded in 1945. In December 1995, the Swatch Group acquired the exclusive rights to manufacture market and distribute the brand ¿Ã‚ ½s watches throughout the entire world. One of the brand ¿Ã‚ ½s distinctive features is the famous  ¿Ã‚ ½arabesques ¿Ã‚ ½ dial, the stunning design They are synonymous with elegance and refinement, and meet the quality and esthetic criteria demanded by discerning women and men alike. Position: Reliability, precision and innovation The spirit of the famous Certina brand is brought to life by a tradition of uncompromising excellence and the guaranteed use of the finest components and materials  ¿Ã‚ ½ titanium, 316L stainless steel, sapphire glass, and the renowned ETA Swiss Made movements. The company has built its reputation on the quality of the watch movements made by the Kurth brothers. As the Swiss leader in mid-range sporting watches, Certina has become the champion of outstanding quality at an affordable price. The introduction in 1959 of the concept of double security is a significant example of this, raising water and shock resistance to previously unattained levels. Position: A mark of true design Mido ¿Ã‚ ½s ambition is to produce watches that possess characteristics typical of the quality and careful craftsmanship of a Swiss watch, namely timepieces endowed with mechanical movements that are wound either by hand or automatically. Timelessness is the hallmark of its image, which aims to be clean-cut and refined. As a specialist in mechanical watches, Mido offers a variety of models with designs ranging from retro to contemporary, and from classic to innovative. They all meet the brand ¿Ã‚ ½s five strategic criteria: the Swiss-made label; a distinctive identity; a high-precision, high-quality mechanical movement; superior water-resistance, and excellent value for money. Position: A passion for the sky and the movies Launch of the worlds first battery-powered watch, the Ventura. In 1972, Hamilton again amazed the world by creating the first watch with a digital display. The wide range and varied styles of Hamilton watches have provided a valuable resource for Hollywood stylists and costume designers. As well as being worn by numerous actors during filming, the brand is also famous today for its  ¿Ã‚ ½Behind the Camera Awards ¿Ã‚ ½, which honors backstage artists on film sets in Los Angeles. Source:www.swatchgroup.com 3.0 Investigation and analysis 3.1 Overview of the UK Market The UK jewellery and watches market, with the jewellery sector being segmented into the categories of real jewellery (gold, silver and platinum) and fashion/costume jewellery. Total sales of jewellery and watches in the UK fluctuated between 2004 and 2008, and fell by 2.8% in the latter year to finish the review period at  ¿Ã‚ ½4.33bn. (Jewellery Watches Market Report, 2009). Furthermore, as consumers have cut back on spending during the recession, there has been pressure in the market to reduce prices which, combined with lower volumes, has meant an overall downturn in sales. Initially, the luxury end of the market was relatively unaffected by the downturn, but by the end of 2008 and early 2009, it had begun to take effect. (Jewellery Watches Market Report, 2009). The market share in UK is dominated by fashion brands such as Rolex, Omega and Gucci (please refer figure 1.1 below). Please note due to lack of market data the below figure describes data up to year 2005.Figure 1.1: Brand shares in the UK luxury watch market, 2002 and 2005. Source: Mintel report, 2005 3.2 PESTLE Analysis. Political  ¿Ã‚ ½ Removal of quantitative restrictions on import watches lead to a threat in UK. Economic  ¿Ã‚ ½ More people are concerned about their jobs and employment prospects than last year.  ¿Ã‚ ½ 11% growth for the jewellery and watches market over the next five years globally (Mintel, 2010).  ¿Ã‚ ½ Rising gold prices and the recession have led many consumers to buy silver jewellery instead of gold.  ¿Ã‚ ½ Currency volatility means the end of savage price-cutting. Sociological  ¿Ã‚ ½ Importance of the gifting market for retailers, with four in ten adults enjoying receiving precious metal jewellery as a birthday or Christmas present.  ¿Ã‚ ½ Young men aged under-35 are more open to paying higher amounts for a watch as they typically do not wear jewellery to express their individuality or consumer spending power.  ¿Ã‚ ½ Costume jewellery is the smallest sector of the watches and jewellery market, but has grown at the fastest rate. Technology  ¿Ã‚ ½ Watch brands are taking advantage of new technologies such as robots and hi-tech coatings.  ¿Ã‚ ½ A notable trend is the use of unconventional materials in luxury watches such as titanium and ceramics.  ¿Ã‚ ½ Another notable trend is retailers asking fashion brands to design special watches exclusively for their stores. (Innovation Driving Luxury Watch Market ,2007)  ¿Ã‚ ½ Developments in online retailing have contributed to it becoming increasingly transparent for information on pricing and availability. Legal  ¿Ã‚ ½ Regulations fair pricing and health and safety Environmental  ¿Ã‚ ½ Converging the watch ¿Ã‚ ½s main function with health benefits would be one way of helping to create new reasons for purchase. 3.3 Situational analysis (SWOT) Strengths  ¿Ã‚ ½ Brand Image  ¿Ã‚ ½ as an Innovators by tradition,  ¿Ã‚ ½Swiss Made ¿Ã‚ ½.  ¿Ã‚ ½ Unique and Exclusive products  ¿Ã‚ ½ e.g. T-Touch, touch-sensitive sapphire, barometers, altimeters and thermometers.  ¿Ã‚ ½ After sale service Tissot International Warranty and after-sales services  ¿Ã‚ ½ Premier event sponsor and Brand Ambassadors  ¿Ã‚ ½ Strong established Distribution network  ¿Ã‚ ½ Swatch Group has a growing Market share  ¿Ã‚ ½ The Swatch Group occupies a major position in the production and supply of watches, movements and components.  ¿Ã‚ ½ This ensures the integrity of the vertical manufacturing structure; it also guarantees the strength and credibility Weaknesses  ¿Ã‚ ½ Pricing for mid-range market  ¿Ã‚ ½ Small Presence in key market segment  ¿Ã‚ ½ Competitors successfully exploited the lifestyle segmentation which Tissort failed to accomplish. Opportunities  ¿Ã‚ ½ Gifting concept and Seasonality: associating with gifting and relations  ¿Ã‚ ½ Company can expand in to a niche market by launching products suitable for customers in a particular market segment like the youth, gift fashion, sports etc.  ¿Ã‚ ½ Enlarge network of the sales outlets.  ¿Ã‚ ½ World trend for highly fashionable products.  ¿Ã‚ ½ Increase in internet capabilities and increase in online buyers especially in the UK. Threats  ¿Ã‚ ½ World and Local Competition: 25 key luxury brands in the world, with their own branded watches.  ¿Ã‚ ½ Direct internal and external competitors in the mid-range market.  ¿Ã‚ ½ Cheap Counterfeits products.  ¿Ã‚ ½ Decreasing Trends in market. E.g. Use of Mobiles to get the time and the other features.  ¿Ã‚ ½ Worldwide decline in the production and demand of mechanical watches. 3.4 Differential advantage/ Competitive edge (USP)  ¿Ã‚ ½  ¿Ã‚ ½Swiss Made ¿Ã‚ ½ and 100% Market share for Swiss watches  ¿Ã‚ ½ Swatch Group Logistics Unit The Swatch Group Logistics Unit continues to work toward an integrated global Supply Chain Management system. A logistics information platform initially linking virtually all Group brands to the various international subsidiaries has been expanded to reach over 200 agents, providing them with up-to-date information on sales, inventories, and open orders.  ¿Ã‚ ½ European Distribution Centre Swatch Group Distribution has established regional service centers, among them the European Distribution Centre (EDC), enabling the replacement of countless local warehouses and information systems with a common distribution platform.  ¿Ã‚ ½ Swatch Group accords great importance to customer satisfaction, by creating a division dedicated entirely to Customer Service activities. such as the European platform for repairs of high-end products and the implementation of the Groups watch making schools in Shanghai (China), Kuala Lumpur (Malaysia), Glash ¿Ã‚ ½tte and Pforzheim (Germany) and Miami (USA).  ¿Ã‚ ½ Tissot recently introduced a web application called 3D Augmented Reality that will allow to try watches on in front of the computer screen Focusing on the Tissot Touch collection, you will be able to virtually  ¿Ã‚ ½try on ¿Ã‚ ½ a selection of styles and colours. In addition, all the watches will tell the correct time in digital and analogue. (Europa Star, 2010) 3.5 Current product range of Tissot Table 1.3 Tissot Product Line  ¿Ã‚ ½ Global The Tissot T Collection Watch (model T50.1.185.60) is varied. This model is an elegant, womens watch featuring a solid stainless steel case and bracelet with butterfly clasp. With Swiss quartz movement and water resistance to 100 feet, this watch has suggested price of $375. The Tissot Seastar II Automatic Watch (T55.0.483.11) is an elegant mens watch with a scratch-resistant sapphire crystal: set on a bi-color bracelet. Water resistant to100 feet, it has a list price of $200. The Tissot PRS200 Chrono Diver Watch (model T17.1.486.34) features: chronograph with ADD and SPLIT functions, 30-minute and 1/10 second displays and 60-second chronograph hand. Its also water resistant to 650 feet. With many other features, this lists for $450. The Tissot Oval-T Watch (model T47.5.385.31) is an elegant womens watch with PVD bracelet and a sapphire glass with quartz movement. Water resistant to 100 feet, it lists for $390. Other Tissot Series Tissot makes dozens of models and series. These include the V8 watch, PRS 200 watch, Heritage watch, Powermatic watch, TXL watch, T Lord watch, Quickster watch, the Atollo watch, the Bellflower watch and many others. Source: www.luxurywatches101.com Table 1.3 Product Range of TISSOT UK Brand Range Number of designs and watches TOUCH COLLECTION 12 T-SPORT 5 T-TREND 4/7 T-CLASSIC 4 T-GOLD 3 T-POCKET 23/44 HERITAGE 4 Each of these brands range offers a wide range of very strongly characterized watches. The attractiveness of the models, their multiple variations, and the combination of multiple specialties, their precision and their quality form an integral part of their fashion appeal, and meet the consumer ¿Ã‚ ½s many and varied needs. The unique characteristics of each brand are reflected in the models that make up its range. Summary of Key Facts Based on the above investigation it is evident that Tissot brand which cater to the mid-range market, has a strong support from the swatch group especially with its distribution network. But also it should be highlighted that esspacially the Tissot brand is not up to date with the current trends, for example catering to the youth, women segment especially in UK. 4.0 Recommendations 4.1 Segmentation Targeting Positioning (STP) 4.1.1 Market Segmentation The consumer luxury watches market can be segmented by: o Gender o Type of watch o Age o Socio-economic group o Life stage of the consumer o Marital status o Working status o Geographical region. The table 1 below lists the key aspects of each type of segmentation in the luxury watches market. Table 1.3: Types of segmentation in the luxury watch market Gender Type of watch Age Socio-economic Life stage Marital Status Working Status Region Men Mechanical 15-24 AB Pre-/no family Married Working London Women Quartz 25-34 C1 Families Not married Not working South 35-44 C2 Third age East/ Midlands 45-54 D Retired Wales / West / South West 55-64 E Yorkshire/ North East 65+ North West 65+ Scotland It has not been possible to obtain information on all the segmentation variables listed above. However, figures relating to gender and type of watch are available. The figures show that the overall market size of men ¿Ã‚ ½s luxury watches is larger than that of women, however this differential is narrowing as the women ¿Ã‚ ½s market is experiencing a more rapid growth than the men ¿Ã‚ ½s market. In terms of type of watch, mechanical watches dominate the luxury watch market. This represents a pronounced difference to the mass market where the quarts-variety is more important. The tables 1.4 and 1.5 below demonstrate these figures, Table 1.4: Luxury watch sales, by gender, by volume, 2001-05, Source: Mintel report, 2005 Gender 2001 2003 2005 (est) % change 000 units % 000 units % 000 units % 2001-03 2003-05 Men ¿Ã‚ ½s 294 56.5 312 56.2 317 56.1 +6.1 +1.6 Women ¿Ã‚ ½s 226 43.5 243 43.8 248 43.9 +7.5 +2.1 Table 1.5: Luxury watch sales, by Type of watches, by volume, 2001-05, Source: Mintel report, 2005 Type of watches 2001 2003 2005 (est) % change 000 units % 000 units % 000 units % 2001-03 2003-05 Mechanical 343 66 367 66.1 375 66.4 + 7 + 2.2 Quartz 177 34 188 33.9 190 33.6 + 6.2 + 1.1 4.1.2 Current Market Position Based on the market information, Tissot was perceived to be: o Elegant and Luxurious o Masculine and sporty o  ¿Ã‚ ½Established in the market ¿Ã‚ ½ and stylish o Innovativeness by tradition The graphs 1-2 below illustrate Tissot current positioning in relation to its competitors. 4.2 Marketing objectives and goals (SMART) The emerging segments in the market reflect where future potential demand might be strongest, and hence which segments the company should be focusing its efforts towards in order to build a profitable customer base. As highlighted in the analysis section, the female market for luxury watches is experiencing a stronger growth than the male market, making this an interesting segment for luxury watch producers. Also the younger market (in particular the 15-24 year olds and the 25-34 year olds) is considered to have great potential because of the importance of style and appearance to this segment, and also their generally higher awareness and knowledge of branding. 4.2.1 Marketing Objectives  ¿Ã‚ ½ Increase the market share of Tissot from 1 % to 5 % over the next 12 months.  ¿Ã‚ ½ Increase the number of distributors in the UK from 33 to 100, over the next 12 months. 4.2.2 Strategy The overall strategy for the Tissot re-launch campaign can be summed up in the following points:  ¿Ã‚ ½ To reposition Tissot as  ¿Ã‚ ½sporty, elegant and feminine ¿Ã‚ ½ through a re-launch campaign of the T-TREND, TOUCH COLLECTIONS  ¿Ã‚ ½ To generate an integrated advertising, direct mail, point-of-sale, PR and sponsorship campaign focusing on the themes: social responsibility and creativity.  ¿Ã‚ ½ To communicate the social responsibility and creativity themes to current and potential new distributors and 22-35 year old AB working women to increase distribution of Tissot watches and increase awareness of the brand. 4.2.3 Target market The Tissot re-launch campaign will be focused towards two distinct target markets:  ¿Ã‚ ½ In order to capture the emerging trends in the market, the consumer segment targeted for the re-launch campaign will be 22-35 year old AB working women.  ¿Ã‚ ½ In addition, a selected group of fine, up-market jewellers and watch specialists will be targeted in order to strengthen Tissot distribution system and thereby support the marketing activities of the company. 4.3 Desired Positioning On the basis of previous investigations it was decided that the desired positioning of Tissot should be  ¿Ã‚ ½sporty, elegant and feminine ¿Ã‚ ½ using Tissot ¿Ã‚ ½s reputation on an incomparable style and elegance. The aim of the repositioning exercise is to create a more distinctive image for Tissot, building on the fundamentals of the brand. Graph 3: Desired position of Tissot 4.4 Marketing strategies and programmes (4P ¿Ã‚ ½s) Product A watch can be describing considering it as three different products the core product, the actual product, and finally the augmented product. Based on the below figure Tissot should focus on its actual product offering especially on branding, style and fashion components. Place Swatch Group Distribution was formed in 2001 with the objective of providing worldwide support to Swatch Group companies in their efforts to stream customers with products in a more speedy, reliable and cost-effective way. Swatch Group products are distributed mainly via a global distribution network that has been carefully selected by Group subsidiaries, or by agents who have been authorized either by a Group subsidiary or directly by the Groups head office. Following methods are used by Tissot.  ¿Ã‚ ½ Monobrand stores  ¿Ã‚ ½ Network of multibrand prestige watch and jewelry boutiques.  ¿Ã‚ ½ airports, notably by running watch and jewelry boutiques As outlined in the strategy section, current and potential new distributors will be approached slightly differently for the new re positioning and re launch.  ¿Ã‚ ½ Current retailers will be contacted by telephone to inform about the forthcoming re-launch campaign.  ¿Ã‚ ½ Large, potential retailers will be contacted by the Tissot sales-force to explain the benefit of stocking Tissot products and inform about the up-coming campaign.  ¿Ã‚ ½ Small, potential retailers will be contacted through a direct mail campaign. Advertising strategy In order to increase awareness of Tissot and to induce demand for the products, a black-and-white print advertising campaign directed towards the target market of 22-35 year old AB working women will be conducted. The slogan underpinning the re-launch campaign will be  ¿Ã‚ ½Create a difference  ¿Ã‚ ½ take the opposite view ¿Ã‚ ½, and this catch-phrase will be featured on all the print adverts as well as other promotional material directed towards retailers and point-of-sale displays. The campaign will be based around celebrity-endorsement, featuring Tissots current ambassadors chosen of the re-launch campaign, reflecting the re positioning strategy, Sporty strong, independent and assertive women with a very distinctive style. The campaign will include a total of 66 inserts of varying sizes in the following publications:  ¿Ã‚ ½ The Financial Times  ¿Ã‚ ½ The Economist  ¿Ã‚ ½ Vogue  ¿Ã‚ ½ Harper ¿Ã‚ ½s Bazaar. The publications were chosen for its up-market readership and high quality print and colour reproduction. It is therefore assumed that the target market of 22-35 AB working women should be well reached through these publications. The frequency of the inserts will change over time to reflect the headway and general build-up of the campaign Sponsorship In the latter part of the re-launch campaign Tissot will sponsor two trade events directed towards professional women. The purpose of this is to promote continued awareness of Tissot, and to function as an additional reminder of the re-launch campaign as the intensity of above-the-line communication will be reduced in the Spring/Summer period. It is hoped that the sponsorship-strategy will enhance corporate identification with the target audience of 22-35 year old working women, thus creating a positive image of Tissot amongst this population. Pricing The pricing structure will reflect its target audience of 22-35 year old working women, creating a positive image as a stylish affordable watch. Also the pricing structure should reflect Tissot ¿Ã‚ ½s essential market position, the Mid range market. 5.0 Conclusion 5.1 Evaluation In order to estimate the relative success of the campaign in terms of its ability to achieve the stated marketing and communication objectives, a number of control measures will be carried out during and towards the end of the campaign. Increase in market share will be evaluated through tracking of unit-sales, using inventory data. The level of sales will be measured in 3 stages: before the launch of the campaign, six months into the campaign and finally after completion of the campaign. Increase in the number of distributors will be assessed by measuring the number of retailers before the launch and after completion of the campaign. Recognition tests will be carried out in order to determine the effectiveness of the advertisement in terms of increasing awareness of Tissot, and also if the media used were effective in reaching the target audience. Correspondingly, the achievement of the campaign in terms of re-positioning Tissot be evaluated using qualitative research obtained during focus-group discussions.

Analysis of the National Environmental Policy Act

Analysis of the National Environmental Policy Act Summary of Laws Purpose: The purpose of the National Environmental Policy Act was to establish recommendations for federal agencies to encourage mitigation and reduction of potential damage to environmental systems from human-environment interactions that prioritized human interest over environmental health (Dept. of Energy, 1969). It was meant to educate federal agencies on how natural systems and ecosystem services are of critical importance (Dept. of Energy, 1969). In addition to the establishment of environmental guidelines, the act also created the Council on Environmental Quality, which made the President accountable to Congress on the welfare and health of the environment. (Dept. of Energy, 1969). Implementation: The law is administered by the Council on Environmental Quality, a federal agency that was established by the law itself (Council on Environmental Quality, n.d.). The Council administers the law through advising on the content of regulations, regulating the implementation of the laws procedures, as well as mediating between the different agencies and governmental bodies that work within the scope of the laws regulations (Council on Environmental Quality, n.d.).. The state government are involved through their branches of various federal agencies but they have no direct influence on the implementation of the law, their actions are subject to federal approval (Council on Environmental Quality, n.d.). The public has little chance to engage in the process beyond the presidential election process, as the Council is under presidential authority (Council on Environmental Quality, n.d.). The primary level of administration therefore is entirely federal, with little outside influence (Council on Environmental Quality, n.d.). The full text of the law can be found at:https://energy.gov/sites/prod/files/nepapub/nepa_documents/RedDont/Req-NEPA.pdf History of the Law This law was enacted in 1970, specifically on January 1, when President Richard Nixon signed it (Council on Environmental Quality, n.d.). Since it passed, the law has been amended several times. The first amendment was in 1975 through Public Law 94-83, which enabled states to write the environmental impact statements required for acquiring federal funding (Quartner, 273). The second amendment was passed later in 1975 as Public Law 94-52, and altered the allowed uses of funds by Council on Environmental Quality (Government Publishing Office, n.d.). Congress Demographics: The Democratic party controlled the chambers of Congress when the NEPA was enacted (US Senate, n.d). However, the Republican party controlled the Presidency (US Senate, n.d).The bill passed by a with a vote of 372 to 15 in the House of Representatives and was voted through the Senate by a unanimous vote (HistoryLink, n.d). Relevant Policy Principles: This law invokes the policy principle of common but differentiated responsibility, or command and control (Connelly, 189). Because it is a command and control based principle that makes it a rights based mechanism (Connelly, 188) This is due to the nature of this law which mandates that the federal government regulates the implementation of environmental policy, but there is a secondary level where the state level agencies also have a level of responsibility to uphold the standards set by the federal law (Connelly, 2012). This multiplicity of responsibility, where multiple parties are responsible, but no responsibility is designated as the superior one, fits in with the idea of this policy principle (Connelly, 2012). The primary strength of this kind of policy is that it prevents a race to the bottom type situation where companies move locations to find the most lenient restrictions (Connelly, 2012). However, in contrast, this policy is weak in that it takes away the opportunity for industries to be motivated towards innovation to avoid penalties (Connelly, 2012). Various Summaries: The National Preservation Institutes summary of the NEPA can be found at: https://www.npi.org/NEPA/what-is. The NPI is a nonprofit that aims to educate the public about cultural heritage (NPI, n.d.) as well as management (NPI, n.d.) and preservation, (NPI, n.d.) and offers seminars to instill this knowledge in its members through multi-day workshops (NPI, n.d.). This summary differs from the EPA summary of the NEPA in that it outlines the two main objectives of the act within federal agencies, whereas the EPA version is more generalized about what the act was intended to accomplish on a more societal level, mentioning industry and commercial operations (NPI, n.d.). The EPAs own summary can be found at https://www.epa.gov/laws-regulations/summary-national-environmental-policy-act. Works cited: Council on Environmental Quality (CEQ). Council on Environmental Quality (CEQ) | Department of Energy. Department of Energy, n.d. Web. 17 Feb. 2017. https://energy.gov/nepa/council-environmental-quality-ceq. NEPA | National Environmental Policy Act. NEPA | National Environmental Policy Act. Council on Environmental Quality, n.d. Web. 17 Feb. 2017. https://ceq.doe.gov/. Senate Historical Office. U.S. Senate: Majority and Minority Leaders and Party Whips. United States Senate, n.d. Web. 17 Feb. 2017. https://www.senate.gov/artandhistory/history/common/briefing/Majority_Minority_Leaders.htm. Summary of the National Environmental Policy Act. EPA. Environmental Protection Agency, Feb. 2017. Web. 17 Feb. 2017. https://www.epa.gov/laws-regulations/summary-national-environmental-policy-act. The National Environmental Policy Act of 1969 as Amended. Environmental Impact Statements, Second Edition (1999): n. pag. The Department of Energy. Web. 2017. https://energy.gov/sites/prod/files/nepapub/nepa_documents/RedDont/Req-NEPA.pdf. United States Statutes at Large, Volume 89, 94th Congress, 1st Session. United States Statutes at Large, Volume 89, 94th Congress, 1st Session. Government Publishing Office, n.d. Web. 17 Feb. 2017. https://www.gpo.gov/fdsys/pkg/STATUTE-89. What Is NEPA? What Is NEPA? | National Preservation Institute. National Preservation Institute, 14 June 2011. Web. 17 Feb. 2017. https://www.npi.org/NEPA/what-is. Andrew Quartner, Amending NEPA: State Preparation of Impact Statements, 5 B.C. Envtl. Aff. L. Rev. 271 (1976), http://lawdigitalcommons.bc.edu/ealr/vol5/iss2/5 Connelly, James, ed. Politics and the Environment: From Theory to Practice. 3rd ed. Abingdon, Oxonà ¢Ã¢â€š ¬Ã‚ ¯; New York: Routledge, 2012. Kershner, Jim. EPA, the National Environmental Policy Act. Free Encyclopedia of Washington State History, n.d. Web. 17 Feb. 2017. http://www.historylink.org/File/9903.

ray charles Essay -- essays research papers

Ray Charles   Ã‚  Ã‚  Ã‚  Ã‚  In the 1930s many black musicians where coming out of the south. One especially who would soon top the charts and hit fame and fortune starting in his young years, Ray Charles. After conquering poverty, blindness and many other things, success was possible. In his young age he had a few losses in his family and near after came down with a disease which was causing him to go blind. He later came over the blindness and was able to learn and compose music with the help of his skills in mathematics. After enduring a harsh childhood and blindness, Ray Charles was able to over come his handicap and follow his dream in music.   Ã‚  Ã‚  Ã‚  Ã‚  Ray Charles was born on September 23, 1903 to a very poor family. Although no birth record exists, his mother, Retha Robinson, dubbed him Ray Robinson, which he later changed so as to not be confused with Sugar Ray Robinson, a famous boxer (World Book 383). Ray Charles, or as everyone called him RC, was born to a mother only sixteen years old and she had another coming. By RC’s first birthday, his little brother George was born. â€Å"None was sure who George’s father was, but all remembered that Mr. Pit and Mis Georgia, who had no children of their own, adopted George to take the added burden off Retha†(Michael 7). While Retha was not able to watch over RC, he was cared for bye her friend Mary Jane, who was split up with her husband and had lost her son.   Ã‚  Ã‚  Ã‚  Ã‚  At the...

The End Of The World :: essays research papers

The End of the World Have you ever wondered when the world is going to come to a stop?. Have you ever stopped to think about all of those physic predictions that so many have made? I hope to provide an insight to the world of Armageddon. It is almost inevitable that the world and the human race end someday, but just how soon? Millennialists, people who believe that the world is going to end on a set date saying that the date will be May 5, 2000. If their calculations are right, then we only have 6 years to live. "Millennialisim has been present in just about every generation since the birth of Christ--and just about every crop of millennialists has been disappointed" 300 years ago, Nostradamas predicted all of the popes, correctly up until the year 2000. According to Nostradamas we only have 4 popes left until "A horrible fiery death to all humankind"Â © Further more he predicted the southern California' 92 earthquake, 300 years ago!!. Many people believe that the world will end in the form of world war III. Imagine if another Hitler came along, with the weapons that he could get a hold of biological, nuclear and chemical warfare, think how devastating it would be if that happened. People like Hitler are called anti-Christ. Nostradamas also predicted that the third anti-Christ (there have already been 2)would be born in 1970, his name unreleased to the public. Supposedly he will start world war III in Asia some where. "Millinnialism sells, and that's an indisputable fact. There's money in Armageddon" Deep in the heart of Arizona there are about 300 people who think that they will be prepared for Armageddon. The quaint town of misty falls has been preparing for Armageddon for 10 years now. They have build in total 40,000 sq. of underground bunkers lined with lead, some of them family size, some of them big enough to hold 75 people comfortably. The bunkers are stocked with enough food and other essentials to last for seven years. These troopers did not only pack food, they have educational computers, lots of condoms (What else do ya do?) "when doomsday doesn't come the millennialilst response is that the calculations need re-tuning and doomsday is still imminent"Ä Others who have had visions have seen great natural disasters, one man saw in a vision that he saw a map of the united states with half of it

Servicescape for Hotel

Service and Customer Management Final Report â€Å"Little Woods† Submitted to: Dr. Mohan N J Monteiro Submitted by: Group 5 (Section-B) Jayakrishnan Nair N J (11023) Sourabh Rai (11053) Prasad Krishna (11094) Bhushan Atul Ashok (11131) Rishi Kumar Gandhi (11164) 1|Page â€Å"Final Report†, Group-5(Sec-B) Table of content: Introduction: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Positioning Services: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Competitive advantage through Market focus: †¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Developing an effective positioning strategy: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Market Analysis: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Internal Corporate Analysis: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Competitor Analysis: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Ps of Service marketing for Little Woods: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Managing relationship and building loyalty: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Consumer Behaviour: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Pre-purchase stage: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Service Encounter Stage: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Post Purchase Stage: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Three parts of this script that â€Å"went smoothly† and conformed to our expectations:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Three parts of this script that deviated from our expectations: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 The Servicescapes Model- An Integrative Framework: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Internal Responses: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Environment and Cognition: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Environment and Emotion: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Environment and psychology: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Service Blueprint: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 Final Report†, Group-5(Sec-B) Introduction: Little Woods is one of the most popular restaurants on the Chamundi Hill road being visited by a number of people from Siddhartha Nagar and the nearby apartments. The various varieties of food items along with the lightening fast service makes it one of the most sought after restaurants in the vicinity. Positioning Services: Competitive advantage through Market focus: Market focussed strategy is one of the strategies where an organisation provides a variety of services in a limited market.When we put Little Woods on the positioning map, it comes around moderate service with moderate price. Developing an effective positioning strategy: Market Analysis: Location: The restaurant is strategically located on the main road which leads to the Chamundi Hills. It’s readily visible by anyone who travels on this road. The display boards on the road s ide also attract a lot of people to take note of the location of the restaurant. Composition: Little Woods has had a strong competitor named Pate Bharlo (now Cafe Hotel) which used to offer both vegetarian and non-vegetarian food.Generally it’s found that pure vegetarians do not prefer to eat in a restaurant which offers both vegetarian and non-vegetarian food items. So, it can be said that the target audience of Pate Bharlo was non-vegetarian people. Inspite of such a focussed target mark et, Pate Bharlo eventually had to wrap up its operations due to huge losses and lack of customer base. At the same time, Little Woods performed very well and its customer base kept on increasing. This shows that most of the people in the target market are vegetarians. The more a restaurant offers varieties, the more benefits a person derives.When someone sees another variety of an item in a particular category, he tends to order that item and thus derives more benefit. This happens in any category of food items. Hence, it ’s important to offer more and more variety of offerings in order to provide more benefits to the customers and retain them in the long run. Internal Corporate Analysis: One of the resource constraints of Little Woods is the space constraint. Little Woods has a limited space and hence it targets a limited segment on the basis of the geographic area in and around Siddhartha Nagar. |Page â€Å"Final Report†, Group-5(Sec-B) Competitor Analysis: The found ers of Little Woods have a vast experience dealing with this business. They have a couple of more restaurants in Mysore and this has helped them to know the tastes of the people and create harmonious relations with the vegetable vendors. Little Woods is a pure vegetarian restaurant. Hence, it has created a very much focussed market for itself where most of the people who are pure vegetarians are its customers. The other set of customers are the ones who eat both vegetarian and non-vegetarian items. Ps of Service marketing for Little Woods: Product: ? Core products of Little Woods are North-Indian food items, South-Indian food items, juices, ice-creams. Little Woods product includes vegetarian items ? Supplementary products include the parking facility, ambience, lighting, music etc which creates a wonderful and hassle-free experience for the customers. ? Quality level of the food is in par with many of the major restaurants ? Product line includes South Indian, North Indian, Beverag es and snacks ? Parcel facilities are available with home delivery services provided Price: They provide flexibility; certain dishes are available in North Indian and South Indian tastes ? Price level of all the dishes are quite affordable ? They provide certain allowances for regular customers as well as students of institutes nearby to attract them Place: ? It is on the way to Chamundi which is tourist destination thereby trying to attract devotees and other tourists ? It is a single outlet restaurant ? Since the restaurant is located in a main road it is easily accessible to general public ? It has a good parking space which makes the place suitable for travellers Promotion: Word of mouth publicity is one of the most effective methods of marketing and this is the reason why it is viewed positively by the people ? The roadside boards on Chamundi Hill road and a big banner in the Siddhartha Nagar circle are the other promotional aspects used by Little Woods People: ? Little Woods p rovides on the job training to the new employees where they are taught the intricacies of the work to be done. 2|Page â€Å"Final Report†, Group-5(Sec-B) ? ? ? Employees patiently hear any grievances by the people and get it rectified as soon as possible in order to give the best possible service to the customers.They are fluent in Kannada and Hindi but they do not understand English Most of the Customers are those people who live nearby and devotees/ travellers to Chamundi Hill. The students from nearby institute also goes there Process: ? Level of customer involvement is very low as they do not provide adequate training to employees ? Flow of activities include Home delivery service, parcel provisions, serving in restaurant, also a provision to provide food in customer’s vehicles Physical Evidence: ? They have employee dress code but it is rarely followed ? They have 2 floors with closed space and an open area They provide good ambience but they do not have separate air conditioned area ? They play music in the restaurant which is melodious Managing relationship and building loyalty: Little Woods offers 10% discount on the final bill for the SDMIMD students. However this is given only when the amount exceeds Rs 200. This is offered to the other regular customers too. Consumer Behaviour: Pre-purchase stage: We have already visited Little Woods a number of times since the last one year and are familiar with the quality of the food served over there. Most of the Wednesdays when the mess remains off, we usually go there to have a sumptuous dinner.Even this time, expecting a very delicious food, we visited this restaurant which has become one of the most popular restaurants to visit among the student community in SDMIMD. The most important factors to visit it by us are the proximity to our college; and the appetizing taste as well as the wide variety of food available over there. Service Encounter Stage: Customer 1. Form a group of 6 friends and arr ive in the hotel 3|Page Waiter Chef Cashier â€Å"Final Report†, Group-5(Sec-B) 2. See if there is a table for 6. If not, then we ourselves pull some chairs and tables to make sure that everyone can at together 3. Waiter comes with a glasses of water and a menu card 4. We discuss the items to be ordered ourselves 5. We call the waiter to place an order 6. Waiter arrived and took the order in his notebook 7. Waiter goes to the kitchen and communicates the order to the chef 8. Waited for 10 minutes after which we call the waiter to ask him how much more time will it take. 9. He tells us 15 minutes more, hearing which we order cold drinks. 10. He gets the cold drinks in 5 minutes. 11. After 10 minutes, the chef hands over our order to the waiter in a tray. 12. The waiter gets the ood for everyone to devour. 4|Page â€Å"Final Report†, Group-5(Sec-B) 13. We find out that the waiter has actually brought Chilli Paneer Dry instead of Chilli Paneer Curry and Veg Hyderabadi ins tead of Paneer Hyderabadi. 14. We straightaway notify the waiter about the issue and ask him to take away the items which we didn't order and ask him how much more time will it take to get the items which we had previously ordered. He tells us that we have to wait for 10 more minutes. 15. We start eating whatever items we have on the table and notice that we do not have onions, which are usually omplementary for SDM students. We call the waiter. 16. We ask for the onions, which he promptly arrives with within 2 minutes. 17. 10 minutes had already passed and our 2 items had not yet arrived. We called the waiter again. 18. The waiter told us that we had to wait for 5 more minutes and apologised for the delay when he saw us getting irritated with the delay. 5|Page â€Å"Final Report†, Group-5(Sec-B) 19. The items surprisingly arrived within the next 2 minutes and we ate the delicious spicy food which we had been waiting for so long. 20. We ask the waiter for the bill. 21. The wa iter goes to the ashier to get the bill. 22. We find out that the items which we had been mistakenly given previously had also been billed and the customary discount given to the SDM students was also not included. 23. We ourselves go to the cashier and tell him the issues, which he addresses promptly. 24. We pay the bill and leave the restaurant. Post Purchase Stage: Three parts of this script that â€Å"went smoothly† and conformed to our expectations: Taste: The taste definitely conformed to our pre-purchase expectations. We had visited ‘Little Woods’ a number of times before and had already developed a taste for it.The taste of the food items has always been up to great standards and we have never had any deviations in the taste every time. Ambience: The ambience of the restaurant is one of the best in this area. The colour scheme on the wall blends with the architecture very beautiful. Soft music is played in the background which gives us a very good feeling while eating the food. 6|Page â€Å"Final Report†, Group-5(Sec-B) Manager/Cashier Behaviour: The manager was very kind and listened to our problems and straightaway corrected the bill without asking the waiter for any kind of confirmation.He trusted us and solved the issue in a jiffy. Three parts of this script that deviated from our expectations: Table and Chair Arrangements: We were highly disappointed that we ourselves had to arrange the tables and chairs so that all the 6 of us can sit together. Even the waiters did not help us. They were just carrying out their usual work without even asking us if we needed any kind of help. No timely Delivery: We were told initially that the food will arrive in 10 minutes. But in reality, it took almost 25 minutes for us to see the dishes on our tables. Communication:We sincerely feel that there existed a big gap in the communication between the different parties involved. The order which we had given was not communicated correctly wit h the chef by the waiter. The waiter also had not communicated well with the cashier, which is definitely the reason for the discrepancies in the bill. The Servicescapes Model- An Integrative Framework: We know that employees and customers in service firms respond to dimensions of their physical surroundings cognitively, emotionally and physiologically, and that those responses are what influence their behaviours in the environment.Internal Responses: ? ? ? Cognitive – knowledge structure Affective – feelings & emotions Physiological- changes in Environment and Cognition: The perceived servicescape may elicit cognitive responses influencing people’s beliefs about a place and their beliefs about the people and products found in that place. Belief: In little woods , particular environment cues such as the type of furniture in the restaurant, ambience of the restaurant, lighting of the restaurant may influence customer belief’s about little woods and then cu stomer tries to predict the quality and price of the food. |Page â€Å"Final Report†, Group-5(Sec-B) Categorize: Categorization is the process, by which we assign a label to an object; perceptions of the servicescape may simply help people to distinguishing a firm by influencing a firm how it is categorized. In the resturant industry a particular configuration of environmental cues suggests that â€Å"fast food† where generally self service system is there whereas another configuration suggests â€Å"elegant sit down restaurant† where you can order for the food.In little woods we have second type of configuration in which pepole come, sit and take food. Environment and Emotion: In addition to influencing cognitions, the perceived servicescape may elicit emotional responses that in turn influence behaviours. Emotion eliciting qualities of environments are captured by two dimensions: pleasure and displeasure and degree of arousal. For example, environments that el icit feelings of pleasure are likely to be ones where people want to spend money and time, whereas unpleasant environments are avoided.In little woods we have seen that people are ready to spent money and time for the service they have in restaurant. Environment and psychology: The perceived servicescape may also affect people in purely physiological ways. In a particular restaurant noise that is too loud may cause physical discomfort, the temperature of a room may cause people to shiver or perspire, the air quality may make it difficult to breathe, and the glare of lighting may decrease ability to see and cause physical pain.All of those physical responses may in turn directly influence whether or not people stay in and enjoy a particular environment. In little woods we have seen that physical discomfort is not there. Relative comfort of sitting in a restaurant influences how long people stay. When they become uncomfortable sitting on a hard surface in a fast food restaurant, most people leave within a predictable period of time. In little woods we have seen that sitting arrangements are very good. The floor of restaurant is also is very good.In addition to directly affecting behaviour, physiological responses may influence seemingly unrelated beliefs and feelings about the place and the people there. 8|Page â€Å"Final Report†, Group-5(Sec-B) Service Blueprint: Physical Evidence Arrive at the restaurant Parking area Enter the restaurant Go to the table Dining area Go through the menu Place the order Receive food Eat Receive and pay bill Leave the restaurant Customer Line of interaction _________________________________________________________________________ C o n t a c t P e r s o n Onstage) Greeted by the waiter Shown the table by the waiter Provide menu Take order Serve beverrages Serve meal Clear dishes and trash Collect payment and return receipt Line of visibility ——————————â €”——————————————————————————(Backstage) Check table availability Place order in kitchen Pick up order Process payment Line of internal interaction ___________________________________________________________________________ Support Processes 9|Page Prepare meal Inform waiter Final Report†, Group-5(Sec-B) Service Blueprint: is a technique used for service innovation. Service blueprint consists of 5 components: 1) 2) 3) 4) 5) Customer Actions Onstage / Visible Contact Employee Actions Backstage / Invisible Contact Employee Actions Support Processes Physical Evidence 1) The customer actions include: o Entering into the restaurant o Go to the table o Review the menu o Place order o Receive food o Eat o Pay cash/cheque o Receive change o Leave the restaurant 2) The onstage employee actions include: ? Greet customer ? Show customer to table